Online store on WordPress WooCommerce - is it worth it?

E-commerce is gaining momentum all over the world. Statistics for 2023 show that WordPress has 43% of the website market. And it is not surprising. Users are ready to order development of an online store created in WordPress with the WooCommerce plugin, because of its adaptability and functionality. WordPress is a content management system, and WooCommerce is a plugin that adds options to buy and sell goods online.

WordPress is preferred by well-known brands such as BBC America, Variety, The Walt Disney Company and many others. In total, more than 36 million websites use WordPress. Of these, almost 4 million active websites are registered in the US.

Let's understand the pros and cons of WordPress in more detail.

WooCommerce is the platform that grows with you.

Pros and Cons of WordPress platform

Let's start on a positive note. After all, there is a reason webmasters love the WordPress system so much.

Pros

  1. Wordpress and Woocommerce are very popular, which is why a lot of developers are familiar with these products.
  2. WordPress is free. In theory it is possible to build a WordPress website yourself.
  3. More than 600 tools have been created for different tasks, including plugins related to web building. Plugins increase the potential of WordPress. From protecting the site from viruses and hacking, stopping spam to the speed of promotion in search engines and SEO-optimization of content. There is a plugin in WordPress for every task.
  4. Quick launch and deployment of WordPress.
  5. Intuitive interface with the ability to add information to the website and navigation system.
  6. Responsive layout for mobile devices is enabled in WordPress by default. So everything will look just as great on smartphones and tablets as it does in the desktop version.
  7. There is a free default visual templates. But if you want to make a contrast to competitors, you can buy a theme developed by third-party designers for WordPress or hire a company that will exclusively do it for your business.
  8. Do you want to change the design and structure, brand and style of the site? Feel free to change. And don't worry - product cards, site pages and records won't disappear. As, in fact, and a set of tools. Because visual elements and styles are stored independent of data inside the WordPress website.
  9. WordPress is an open source project. Which allows you to change it to suit your needs. And besides, write your own code to add the necessary functionality.
  10. WordPress can be installed on any decent hosting. Including A2Hosting.com, AccuWebHosting.com, Hostinger.com and others.

Cons

You might think that WordPress built with the WooCommerce plugin is a perfect system. But even the sun has dark spots. And we, as WooCommerce developers in the US, feel it is our duty to tell you about the disadvantages of the system as well. So, let's begin.

  1. Open source code creates not only the opportunity to make changes to decent developers, but also threatens security. Because of the popularity of the CMS itself, it's easier for hackers to figure out weaknesses and hack a WordPress-based site. Of course, WordPress developers are constantly releasing security updates. But cybercriminals often choose Wordpress because of the popularity of this platform.
  2. Of course, a WordPress-based site can be decorated with unique themes and useful plugins, which is undoubtedly an advantage. But it will also be a disadvantage. Sometimes updating plugins can cause bugs and critical errors. And when WordPress itself is updated, the consistency with added themes and plugins might be lost.
  3. If you want beautiful non-basic themes or quality plugins, you will have to pay for them. And although it is right - intellectual quality development should be paid, but many people don’t like this approach. But no one forces you to buy quality products, right? You can always use free themes and plugins and don't complain about questionable quality.
  4. WordPress is quite “voracious”. Therefore, if you install a dozen more plugins on it, it might noticeably slow down and slowly open. And a slow site is a bad site. Visitors will not wait for the website to open. They will close it and go to competitors. And search engine robots because of this will begin to lower website positions in the output. To make WordPress website fast, despite the heavy plugins, it is better to contact professional developers, they will help you pick up and install all the add-ons. For example, in NOSOTA company.
  5. And perhaps the most important disadvantage is the lack of technical support. It is not surprising - after all, WordPress is a free product. And to maintain tech support you need funds. Therefore, if you do not want to delegate the solution to the developers, you will have to study the problems associated with CMS, look for their solutions with the help of Google and forums, and learn programming languages.

So now we know how to create an online store in WordPress. We are also informed about pros and cons of the system. Let's take a closer look at what WooCommerce plugin has to offer for your business.

The first step to selling online with WooCommerce is to find a host for your store.

What are the benefits of using the WooCommerce plugin?

WooCommerce is the most popular open source eCommerce plugin that can be integrated into any WordPress website to add business website functionality. With over 5 million active installations, WooCommerce is the most sought after solution for online businesses that use WordPress websites. A solution that offers an extensive set of software for additional features.

Why you should consider building an online store with WooCommerce?

  • You will be able to start your online store immediately.
  • You will get the opportunity, in accordance with your brand, to stylishly design the virtual storefront of the online store.
  • Make shopping easier for your customers with an improved shopping cart.
  • You will get a site adapted to tablets and smartphones, which will significantly increase the number of your customers.
  • You will be able to quickly change the design of product pages.
  • You will rise to the top of search engines thanks to WordPress SEO capabilities.
  • You will get the opportunity to create a large online store.
WooCommerce is free to download and free to use how you see fit.

What are Must Have Sales Features available with WooCommerce?

Payment Management. You will be able to easily manage payments right from your store with WooPayments, which is available not only in the US, but also in many other countries. All you have to do is just choose how you want to receive payments.

Manage transfers. With over 100 payment gateways, including PayPal, Square and Stripe, you can securely accept not only bank transfers, but also transfers from mobile wallets and credit cards.

Simplify sales tax accounting. WooCommerce Tax or similar integrated services, will allow you to customize taxes in your store. For example, show prices with or without tax; change taxes for customers from different countries and regions and others.

Ability to customize shipping options. You will see how easy it is to customize the shipping option you need. And in WooCommerce Shipping, you'll be able to schedule pickup. In addition, get integration with both local shipping and warehousing companies, as well as with companies of well-known carriers. For example, FedEx and UPS.

Various integrations. You will have the ability to integrate with Google Ads, HubSpot, Mailchimp, and Faceboo. This will allow you to proactively increase site visitors through social media and marketing channels.

Ability to monitor and track sales data. When you use WooCommerce, you will be able to always manage your e-commerce store. And yes. You will know about every purchase made in your online store.

WooCommerce is free to download and free to use how you see fit.
WordPress and WooCommerce are the best choice for creating an online store - they provide high variability and options.

But keep in mind that it'll require technical knowledge to setup and manage the platform.

Why you should order WooCommerce online store development from NOSOTA?

“In any case, whether you choose to learn and build your WooCommerce E-commerce Store yourself or to order your Store from professional developers, we at NOSOTA are confident that you will get a brilliant result with this platform.”

Ivan Vaganov, NOSOTA founder

Ivan Vaganov, NOSOTA founder

Are you wondering what the price will be to create an online store on WordPress? We can tell you that our team works on Time & Material model. And you will be able to extend the cooperation as needed. Payments will depend on the complexity of the tasks you set.

You can try to make an online store yourself. But this comes with some problems.

And it's not that you will have to spend a lot of time learning some programming languages.

And it's not that, even after installing a few paid cool plugins, you will have to figure out why the site online store began to lose customers due to slow performance, and look for opportunities to fix it yourself.

And not even in the fact that after updating some plugins may start bugs, which, again, you will have to deal with yourself.

And in the great loss of time. But by ordering the service WooCommerce developers near me, you will save your time to solve other business tasks, to develop your business, and, finally, you will have time to communicate with your family, children and friends.

As a result, you will get a great, result-oriented product that will start bringing you profit in a month.

And if you're thinking ahead, you're a wise person!

Need to Hire WooCommerce Developers?

Ivan Vaganov, NOSOTA founder

Feel Free to Contact Me.

I will get back to you within 24 hours.

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